For more and more leading companies, marketing communications now begins with E, simply because the humble e-mail has proved to be an outstandingly cost-effective tool. The proof? How about a 50% boost to year-on-year turnover? That's what we recently achieved for a national refrigeration company. And similar results for an independent holiday operator led them to switch a large part of their budget out of traditional direct mail and into e-mail marketing.

If you have an up to date database (and remember, your website can help you build and maintain one) you have a ready and receptive target.

Sophisticated tracking software can help you to refine your e-mailings, by revealing your targets' particular interests. And of course, with Simplicity CMS, you can easily rearrange your website to promote the sections featured in your e-mailing.

Naturally, there are compliance issues to be considered, and we will guide you through the potential pitfalls of legislation, as well as showing you how to avoid the spam filters. You must offer recipients the opportunity to unsubscribe from future mailings - but when you send them carefully targeted, personalised communications, persuasively written and designed, you achieve very low unsubscription rates, as we have consistently demonstrated.

Please contact us for all the details.