 The IFS Chemicals Group, a King's Lynn based company who distribute chemicals on an international scale and Bollards International, specialists in the manufacturing of street furniture across Europe have recently launched a new company website using the SimplicityCMS Pro system. The new websites incorporate a multi-site approach, providing the same foundation to promote each company with unique branding - one site with two skins.
The fundamental aim of the new IFS Chemicals Group company website was to achieve a more innovative, modern and professional online presence to more effectively appeal to it’s target audience. Simplicity suggested that for a world leader such as IFS, whose skills and experience lie in the distribution of Polyurethane chemicals to a large selection of industries, an adaptable and expandable website was a necessity. The resulting site, built using the SimplicityCMS Pro system is easy to navigate, provides relevant information and accurate company background to all visitors.
 Although Bollards International were hardly newcomers to the web, there was the feeling that they could maximise their online presence and turned to Simplicity to release the potential of this. Employing marketing, design and technical knowledge, Simplicity created a website to help increase the Bollards brand awareness on a wider scale and raise them above competitors.
The project has resulted in increased online brand awareness for both companies and the creation of two innovative, successful websites, which are conjoined to give maximum exposure and provide cross-selling opportunities; just an example of the many possibilities of choosing the SimplicityCMS Pro system.
Visit the new IFS Group website by clicking here and the new Bollards International website by clicking here. |
