In today’s extremely competitive refrigeration market, it was important for Thetford based Precision Refrigeration to be at the cutting edge of website and online communications. With a clearly defined and relatively narrow target audience, delivering clear and concise online messages is essential.

Managing Director, Jeremy Hall says “When choosing our website designers, we wanted to ensure that the same company could continue to advise us on strategic approaches for effective use of the Internet as a marketing tool. We have found the Simplicity CMS system easy to use and as a result, the site content is growing each month. The site stats reporting facility has been very useful in measuring how our other communications activities are affecting our website visits, and the recent e-mail marketing campaign that we have undertaken has already produced some excellent results”.

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